Meta-owned Instagram has launched the Creator Lab in India, an educational initiative aimed at supporting aspiring content creators and influencers. The ‘Born on Instagram’ creator education and enablement program which is already available for creators on the platform facilitates this education at scale. Now, in an effort to update the educational content on Born on Instagram, the platform is launching Creator Lab, which promises to be a new resource for aspiring creators.
The platform is designed to provide creators with insights and tools to enhance their content creation skills and engage effectively with their audience.
What is Instagram Creator Labs and what it can do?
Instagram’s Creator Lab is a platform on Instagram that has creators who share their experiences and insights ranging from what they wish they had known when they starting out to what they have learned throughout their journey. Creator Labs will cover the usage of new tools and features, creating meaningful connections to get loyal followings and also how to monetise your content for a sustainable career.
The platform is designed to provide creators with insights and tools to enhance their content creation skills and engage effectively with their audience. It will feature 14 content creators from diverse geographies, genres and growth journeys. These include Aabir Vyas, Govind Kaushal, Meethika Dwivedi, Raghav Sachhar, and The Vixens Crew to name a few.
This isn’t the Instagram platform’s first invasion into helping aspiring creators. Instagram has already been investing in educational resources since 2019. This platform more invested into short format videos than ever before, and provide creators the guidance they would need is a win-win for everyone.
How to Access Creator Lab on Instagram?
Creator Lab on Instagram can be accessed on your laptop or smartphone. You can check out the Instagram Creator Lab page, where you will find more details on the program and how you can enroll yourselves. Creator Lab’s content library will initially be made available in English and Hindi, soon it will be captioned in other Indian languages like Tamil, Telugu, Malayalam, Kannada and Bengali.
Other few new features now available on Instagram
- Instagram has offers new creative text tools for engaging posts, reels and stories. The post carousel size has been increased to 20 pieces of content. Earlier it was restricted to 10 pieces of content per post.
- While you could also add music to your profile and notes. nstagram now allows you to add multiple tracks in reels and mixed media carousel. Up to 20 different songs per reel you can add.
- Instagram has also launched additional elements like Music, Frames and Reveal Stickers to the popular ‘Add Yours’ template where an action is required by the viewer to engage.
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