WhatsApp has introduced new features for its Business version at the Conversations 2023 event. These updates make it more straightforward for you to interact with different businesses. Besides, there’s something for the businesses as well. Here are the details to know.
New WhatsApp Business Features
First and foremost, the WhatsApp Business application has got Flows. This will make it simpler for individuals to settle on decisions while interacting with businesses. Assume, you are intending to book tickets by means of WhatsApp. To assist you with effectively choosing the destination, seat, and that’s only the tip of the iceberg, and smoothed out menu options, thanks to Flows. Flows will also be customizable and will be accessible to individuals using the WhatsApp Business Platform in the coming weeks.
One more addition is the ability to easily make payments within the app through your preferred mode of payment to a business. Without leaving the WhatsApp app you will pay to the business using any payment mode like you can choose from the supported UPI apps, debit and credit cards, and others. WhatsApp has also collaborated with PayU and Razorpay for this so that the transection you can do without leaving the chat.
Ultimately, businesses on WhatsApp will be able to access Meta Verified to get the blue tick. Business account holders should do the important to verify themselves and consequently, get the verification tick, alongside ‘upgraded account support and impersonation protection.‘ This will be in the testing phase for small businesses prior to getting carried out generally. There’s no word on the pricing details but we expect that it should be equivalent to the Meta Verified costs.
These new WhatsApp business features come in addition to the recently introduced business tools like WhatsApp Ads for user to reach wide group of people. All in all, what is your take about the new features of the WhatsApp Business platform? Tell us in the comments below.
