If you are market your business on Instagram but you have not change your marketing strategy since beginning, then you may do some mistakes. In the world of social media, marketers know about the change and it is the only things they can count on. So your last year’s best practices might not get work for this year. If you want avoid the Instagram marketing mistakes and what not to do, then go through this article. In this article you are going going to know about some common Instagram marketing mistakes and how you can avoid it.
1. Do Not Ignore Your Instagram Analytics
Not using your data to the fullest or ignore your data is the one of the common social media mistakes that a marketer can make. Because Instagram provide you the analytics of your account as well as your per post analytics, so that you can know what is working or what not. Reviewing your data can help you to find out your marketing strategy is working or not. If any of your post doing really well, then you can look the analytics of that post to find out why this performs so well.
2. Try To Avoid Using Too Many Hashtags
If you are market your brand on Instagram, then try to avoid using too many hashtags because hashtags are a double-edged sword, it comes with advantage along with disadvantage. Hashtags help other Instagram users to find your content, but your content may be look like spam if you are using too many hashtags. Upto 30 hashtags you can use but to use the common hashtags for a brand account is per post 1 to 3 hashtags. You should experiment and see what is best for your account.
3. Try To Being Social
One of the common social media mistakes in business is not being social. Because social media is not broadcast that one way but it is a two way conversation. If you are market your business on Instagram and forgetting about the social part, then it is the one of big mistake for your business. As a marketer, you should try to interact with your followers and try to spend some time to create and publish your content and try to create a positive brand experience. Every comment, every question, mention and DM is help you to build your loyalty towards your audience. Along with your followers to facilitate your Instagram engagement you should join a conversation with other brands out there.
4. Try To Post Your Content With A Strategy
Many businesses are active on social media but they don’t know why and how they can utilize it. If you don’t know what you are trying to achieve through Instagram marketing and you don’t have any strategy to be active on social media, then it won’t be helpful for your business to promote on Instagram and very hard to achieve success through it. So for this you should pick one goal to start and make your Strategy to get to your goal. Try to post your content with a strategy to avoid your marketing mistakes.
5. Always Try To Use The Newest features
Always try to adopt the Instagram’s newest features and that seems to be a successful tactics because Instagram algorithm is always changing. Marketers those who market their business on Instagram move fast can benefit from better engagement, they can have faster growth and further reach. These marketers have more chances to featured on Explore page of Instagram. First it was Instagram stories after that IGTV and now Instagram reels, how you can use the new features to promote your brand. How you can use both the video and reels to share your products with audience.
6. Try Using Tracked Links For Attribution
Always try to use links via Instagram stories, Reels, your bio or shops are working. Through this you can drive traffic to your business website or application. Each link you post on your Instagram should have tracking parameters attached to it. In this way you can credit business results back to your Instagram marketing efforts.
7. Always Go With The Instagram Trends
If you are market your business on Instagram, then you should be always be aware of Instagram trends. If you know the current trends on Instagram, then you can use that trend in a way that is true to your brands voice and your audience. Just like posting screenshot of tweets with credits and using GIFs etc.
8. Always Experiment With Your Strategy
Having an outdated Instagram Strategy is worse than just not having any Instagram Strategy. Strategy that works for other brands may not be work for your brand or audience. In this case Experiment with your Strategy is the best practice and in this way you can also know which strategy works for your brand. You should experiment with your Posting times, frequency, number of hashtags or type of hashtags, caption length, content format or others for some time and make a conclusion.
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