If you are an Instagram user then you can see some of the Instagram account having a little blue tik mark badge on their profile. This little blue tik mark is the sign that those accounts are verified by Instagram. If you have seen Instagram profile of any celebrity, influencer, or a large brand you may have noticed a blue tik next to their username. That means those accounts are verified by Instagram that are really belongs to the any big brands, celebrity, public figure, influencer, artist or any organization.
Getting verified in Instagram means, the platform has confirmed the authenticity of the users or brand. Blue tik mark badge is the sign for other Instagram users that, this account is belongs to any brand, celebrity or influencer’s true account. Having a verified check mark on instagram account doesn’t mean it will increase the chances of being seen on social feed but it can definitely help their followers to distinguish between their original account from a fake or fan account.
Instagram verification differentiates you from the crowd and makes you help to reach the people that really matter to you. This blue tik badges are designed to make the users to differentiate a fake account from real accounts and follow the right person or the brand. So, if you can see an Instagram profile with blue tik, it means that is the official account of that personality or the official account of that brand rather than an unofficial, fake or fan account. Verified account is trustworthy and they are who they say they are.
How you can verify your Instagram account
Instagram verification is the process of getting a blue tik mark along side of your profile. This badge help other users that the account is really belongs to the user who you are looking for. It is the authenticity of the user, that designed to make the real accounts stand out. With this blue tik badge users can easily spot the right account in search result and be sure about the person or the brand they are following is the right one.
If you are having a blue checkmark on Twitter or Facebook, that doesn’t mean you have the guarantee to get that one on Instagram. Getting verified on Instagram is not easy, and not everyone is able to do this. Verified Instagram account doesn’t get any special treatment from Instagram algorithm. It can have higher engagement on average because of its great content post for their audience.
Verified accounts assure the authenticity of the user or the brand and help to build up the brand credibility and prevent fraud. Anyone can request the verification on Instagram but that doesn’t mean everyone can get verified. But, generally, Instagram accounts of the public figures like actors, influencer, sports stars, politicians, CEOs and brands are granted to be verified ,because they are more likely to be impersonated.
For verification you Instagram account must meet some criteria. According to Instagram’s website, your account needs to be authentic, unique, public, complete and notable.
Authentic
For verification the account must be represent the real person a celebrity or influencer, register business or brand. It can not be fan account, meme page or a fictional brand.
Unique
Only one account per person or business that owned by the brand, celebrity, or influencer can get Instagram verified, with the exception of language-specific accounts. If the same brand operates multiple Instagram accounts, then you can choose which one of that accounts should get a verified symbol.
Public
The account those who have qualify for the verification is public account. Private Instagram account are not qualified for verification. To verify your Instagram account you must set your privacy settings to public not private.
Complete
To get verified on Instagram you profile must be complete. You must complete your bio with your full name, profile picture and at least one post. You should have posted once.
Notable
Unless the account represents any well-known and highly searched for person, brand, or entity, you might have struggle to get that verified check mark. Also one interesting stipulation in the app’s verification process states that your bio must not link to your any other social media accounts, like Twitter.
Process of verification
To verify your Instagram account first you have to go to your Instagram profile and in top right corner you can see the 3 line menu click on that. In menu tap on the settings. In settings choose the Account option click on that and here click on the Request Verification. In this you can see the application form, you can fill that form. Enter your legal name, if applicable enter your know as or work name. Select the category or industry like blogger/influencer, sports, news/media, business/brand/organization, etc. You also have to submit your photo identity proof that issued by the government. For individuals, either you can enter a driver’s license or passport and for businesses, you can enter a utility bill, an official business document, or tax filings will do. After that click on Send.
After you send your application form Instagram team review your application form and you will get a notification when you receive a response. To verify your account Instagram will never ask for money or due to scammers they never email you. Within 30 days you will receive a direct yes or no, no feedback or explanation. If you failed to get verified for any reason, then don’t worry after 30 days you can re-apply for verification.
But if you failed to follow the Terms of Use and Community Guidelines of Instagram or if you provided misleading or false information in your verification application, then you can lose your blue tik. So even if you verified, their is the circumstances you may also lose your badge and for that you must play by the rules, stay active on the platform, publish unique and engaging content and keep your account public all the times.
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