Instagram is one of the best places to market your brand online. From fashion boutiques to hair salons, to cafes and restaurants, now a days many small businesses are success due to this Instagram. This platform helps to gain loyal followers and build a community that supports your business. Small business owners are found the users on Instagram those who like, comments and share their posts and helps to gain new customers. Through Instagram many businesses found new customers who would otherwise never have found each other.
There was a time when Instagram was all about beautiful pictures but now it becomes the great place to market your business. It becomes the best platform for small businesses to grow their business. Now the most popular brands are engage with their customers through Instagram. This platform is now become more popular because here users get the content from top brands.
For small businesses to connect with your target audience and grow your business, Instagram engagement is more important. Without engagement on Instagram, you are like talking to an empty room. In this article you are going to know about some ways to increase your Instagram reach organically.
1. Find Your Optimal Posting Times
It is important to find a optimal timing to post, di that it reach to the maximum audience but it may take a long time to understand the activity of your followers. It is important to post when majority of your audience is online. Before posting your content you can check your Instagram Insights to find out when your followers are more active. You can check active timing of your followers as by the day of the week and the time of the day and once you identified the active timing of your followers, you can set your ideal timing for posting. You can also schedule your post according your ideal timing.
2. Do Experiment With Videos
Several studies says that photos get more overall engagement such as likes and comments than videos but some other studies also made an discovery that photo get more likes than video and videos get more comments even twice than photos in average. It is not sure Instagram algorithm values likes and comments equally or one more than another but you can at least know the liking of users from comments. So it can be great if you do experiment with your videos and see if it help to increase the organic reach and engagement on Instagram.
3. Host Contests Or Ask Questions To Encourage Engagement
One of the great ways to encourage your followers to interact with your Instagram posts is to ask questions or host a giveaway contest. You can try some of the call of actions to encourage your followers. Usually, giveaway contests on Instagram generate more comments than the usual posts. You can keep this contest fun and exciting try it few months in between each contest. But you can do more often this asking a question in your Instagram posts.
4. Go Live On Instagram
You can go live on Instagram. The more you went live on Instagram your non live content received more exposure. At the front of stories feed, you will appear when you use live video. The “LIVE” logo also makes your profile photo more prominent. After seeing your logo at the top of your followers feed it might encourage them to check your Instagram profile. When you go live try no one else live at the same time.
5. Create Content Specifically For Instagram
Instagram is a visual platform, rather than text it focuses on photo or video. So try to make unique content to post in your Instagram. Create content that can do well on this platform and also different from the content that you posted and do well on Facebook or Twitter. So, if you want to increase the organic reach , then try to create the content that is specifically for Instagram only. But everytime create unique content for each platform is quite challenging. So you can try cross posting and repurposing content from other platforms also can be great but try to write specific captions in that post for each social media platform.
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